Diversity in Cycling Social Media
With the events of the last few weeks it's impossible not to think about issues of race and bias. Without wanting to take a position we decided to look at bike companies Instagram feeds: How inclusive are they? How much diversity do they show? We checked out the last 100 Instagram posts by these companies prior to last weekend. We looked at what percentage of the images show people of color, women, only white men and only whites. If an image shows at least one person of color or woman, it's counted in each applicable category. Here's our ranking of ten companies we've been following: 10. Schwalbe: Total images with humans: 69 People of color: 0 (0%) Women: 17 (25%) Only white men: 52 (75%) Only whites: 69 (100%) Schwalbe's Instagram account is 100% white and 75% of the posts show only white men. Nuff said. 9. WTB: Total images with humans: 59 People of color: 1 (1.7%) Women: 14 (24%) Only white men: 39 (66%) Only whites: 58 (98.3%) For WTB people of color don't ...